The February 2013 Rewind.Me release (v1.3) is now live in the iOS App Store.
This update includes a simple new interface, lots of new ways to access your past, and an exciting new opportunity to get rewarded for things you’ve already done.

The New Home Page
The first thing existing users will notice is the completely revised home page. Rewind.Me now starts with a stream of interesting information about you and your life.
Scrolling through this page you’ll see a summary of your past by time, place, and category – with the ability to dive for more details on any subject or element.
More and Better Photos
The use of photos has been greatly enhanced, with new support for more images throughout the app, full-screen versions when you dive, and support for retina display resolution.
Expanded Category Filters
Remembering and re-finding nearby places has been improved in several ways. On the full locations page we’ll now always load the 50 places nearest to you – and reload the lists when you use the filter to find only places where you eat, or shop, or play.
R:Factors and Rewards
All of your activities impact your R:Factor scores, and the new Category Updates section tells you how your scores are changing.
And in just a hint of things to come, some people will now see Rewind Rewards – special offers earned via your R:Factor scores.
Building a Future for Your Past
We’re building Rewind.Me because we think it should be easier to benefit from the things you’ve done. With this release the stage is set for even more ways to enjoy memories, reconnect with people and places, and get recognized for your experience.
We’d love to hear your thoughts on the new features in this release, or other things you’d like to see in Rewind.Me. Leave a comment here, or hit us up on twitter or Facebook.

Improved Photo Support
Select Categories By Group
Tweet Your R:Factor Score
There are several great additions in this new version, including support for Facebook and Instagram, the return of category-based views, and most importantly R:Factors.
The ‘Me’ Page – A Whole New View of You
Category Pages
This is a huge update – a complete re-design that delivers a long list of new features, a clean and attractive new look, and dramatically improved performance.
Location Maps and Direction Links : See exactly where you’ve been and easily get directions so you can go back again.

The question is what can an individual gain from all this tracking? Much of it is done for some simple short-term benefit or social reason, and the fact that a permanent record is being created is an unintended consequence. I use 
